Settling down in the morning after speaking to my supervisor, my first thought apart from the arduous tasks ahead, was about 'her'. While typing my password to gain access to my files, I found myself thinking of how smooth she felt under my finger tips. The uncomfortable lags between the start up and operations of my working computer made me even desire her comforting presence.
Yes, I am in love with my iMac.
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And so I was reading about how 888.com, an online poker site is using cab drivers in london to advertise for them. Talk about being innovative and in-your-face! They obviously know their marketing theory well enough; that word of mouth is one of the most effective ways of reaching your consumer. Perhaps they read the same report I mentioned in one of my previous entries.
But anyway, can you imagine what will happen if this were to take place in Singapore?
Politics, current affairs and complaints will become intertwined with your marketing message. Some passengers may only receive half of the message because they are worrying about their lives instead - how do you not get worried with a male, expletive spewing, overly speeding and unduly overtaking taxi driver driving you during peak hour? To add on to the passenger's worries, he has to deal with the jumping taxi meter that increases exponentially.
How about the other half of the passengers? Most of them will either be engrossed in smses, napping, blackberry-ing or even smooching with their other halves. Some might also 'kindly' ask the taxi driver to concentrate on the road ahead.
In any case, I don't think we will expect such a marketing campaign on our shores anytime soon. That is if people are still willing to take taxis after the fare hike and the numerous ERPs waiting like venus flytraps all over the island.
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